The follow-up to Back to the Start, The Scarecrow is a dark and haunting animated short set in a dystopian world controlled by fictional industrial food giant Crow Foods.

As Head of Content Creation at CAA Marketing, I worked closely with Academy Award-winning Moonbot Studios across the development of both the film and its companion mobile game — a rare piece of branded entertainment that functioned as a fully integrated franchise.

Scored by Fiona Apple's cover of Pure Imagination from Willy Wonka & the Chocolate Factory, the film amassed nearly six million views in its first week, was parodied by Funny or Die, and went on to win 2 Daytime Emmy Awards, 2 Cannes Grand Prix Lions, 8 Gold Lions, and virtually every Best of Show award in the marketing industry that year.