A food, music, and ideas festival conceived by CAA Marketing and brought to life in Chicago's Grant Park. Cool bands. Awesome food. Big ideas.

The first year drew 17,000 people. Year two expanded to two markets and 42,000 attendees. By year three, three markets and over 100,000 people.

My role spanned the full arc of year one — from conceptual development through physical production, in partnership with event producers C3 Presents and illustrators Invisible Creature, who created the festival's distinctive visual identity.